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Some industry observers have proclaimed that the electric vehicle market in the U.S. is failing. While overall sales have declined somewhat in recent months, this view is simplistic and short-sighted. A number of key products are at the end of their life cycle, with new versions on the way, and a variety of all-new products are coming. Strength in trucks and crossovers currently works against sales of these vehicles, but that will also change going forward.
The increase in product offerings is led by a number of factors including consumer interest, regulatory requirements and government incentives in the U.S. and elsewhere, technology and cost improvements, and an interest by various automakers in making a corporate statement.
The role of dealers has been a problem that has received little attention. There are methods to address this issue, but they are often not utilized.
This webinar will focus on the following key topics:
• Current Issues Affecting Sales
• Product Actions and Sales Forecast by Vehicle Type – Micro Hybrids, Mild Hybrids, Regular Hybrids, Plug In Hybrids, Battery Electrics, and Fuel Cells
• Key Trends by Vehicle Type – Now & Going Forward
• Importance of Regulatory Policy Including California Zero Emission Vehicle Rules and EPA/NHTSA Midterm Review
• Various Automakers Have Very Different Strategies to Electrification
Presenter
Alan Baum – Principal, Baum & Associates
Alan Baum formed Baum & Associates in August 2009. He has a long record of analyzing the impact of alternative fuel vehicles as well as advanced technologies in internal combustion engines that provide improved fuel economy. Alan has been a contributor to a number of studies in this area including “Driving Growth: How Clean Cars and Climate Policy Can Create Jobs” and other projects analyzing the impact of fuel saving technologies on the auto industry. Since the 1980s, Alan has produced a detailed automotive production forecast and provided analysis of the automotive and medium- & heavy-duty truck markets.
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