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Sales of battery electrics and hybrids were up last year, while plug in hybrids dropped even as the number of entries increased. New products are coming in 2020 and beyond; will sales rise quickly enough to keep the market moving forward? Product, price, incentives, features, branding, and marketing all matter and will be discussed.
For the second year in a row, we expect Tesla’s US sales to decline, although each category (e.g., hybrids, plug ins, battery electrics) will increase with the strongest increase in…regular and mild hybrids.
Major changes in costs and technology, as well as the impact of suppliers in these areas, will be discussed, as well as expectations for the near-term.
This webinar will focus on the following key topics:
• Review of 2019 Sales with a 2020 Forecast
• How Regulation in the US and Beyond Is Moving the Market
• Regulation Matters, But Company Strategies Often Matter More
• Is There a Gap Between Strategy and Reality?
• The Role of Suppliers and Technology
Presenter
Alan Baum – Principal, Baum & Associates
Alan Baum formed Baum & Associates in August 2009. He has a long record of analyzing the impact of alternative fuel vehicles as well as advanced technologies in internal combustion engines that provide improved fuel economy. Alan has been a contributor to a number of studies in this area including “Driving Growth: How Clean Cars and Climate Policy Can Create Jobs” and other projects analyzing the impact of fuel saving technologies on the auto industry. Since the 1980s, Alan has produced a detailed automotive production forecast and provided analysis of the automotive and medium- & heavy-duty truck markets.
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There is a plethora of new products coming from a variety of automakers, with certain automakers taking their own unique approaches, which will of course differentially affect suppliers and consumers. While China may be “ground zero” for product introductions and sales, the US will see a significant number of new products, particularly if we include vehicles that are “electrified” (as opposed to fully electric vehicles).
Changes in technology affecting the cost and therefore the price to consumers will be discussed.
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The Samsung Note 7 phone & Boeing Dreamliner airplane fires are very costly examples of how even large corporations fail to understand the potential fire risk of batteries.
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