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Sales of battery electrics are growing, with the number of entries seemingly growing too fast relative to projected sales volume. Costs are coming down (albeit not fast enough?), capability is increasing, infrastructure is being developed (albeit not fast enough?), and the target market is becoming more mainstream.
What needs to happen to facilitate the projected growth?
We will discuss key products, marketing approaches of the vehicle makers, what potential customers want (and fear), opportunities as battery and electronic technologies evolve, and the products most important to reach high volumes and facilitate company profits.
We will identify some of the potential winners and losers among the vehicle makers and suppliers, both within the current industry and beyond.
This webinar will focus on the following key topics:
• Review of Current Sales and Products, Forecasted to 2025
• Product Range Moving Across Segments to Target the Mainstream Buyer
• Regulation in the US and Beyond Is Moving the Market
• Regulation Matters, But Company Strategies and Consumer Preferences Matter More
• Trends in Batteries, Range, and Cost
Presenter
Alan Baum – Principal, Baum & Associates
Alan Baum formed Baum & Associates in August 2009. The company produces a detailed sales forecast, market analysis, and product life cycle for the range of electrified vehicles and provides monthly sales results for these vehicles. Baum analyzes the impact of alternative fuel vehicles as well as advanced technologies in internal combustion engines that provide improved fuel economy. He consults with suppliers, the financial community, government agencies, and non-governmental organizations. Since the 1980s, Baum has produced an automotive production forecast with detailed analysis of the automotive market.
PlugVolt is a proud sponsor of this event.
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