February 04, 2026 | 5:25 pm

$0.00

Sales of battery electrics (including PHEVs and EREVs) are growing globally, but the North American market is pulling back based on the removal of consumer incentives and the termination of emissions and fuel economy regulations in the US.

Interest in electric vehicles continues to grow among consumers, including prior EV buyers that are looking to capitalize on improving product. How will automakers price their products, and will they sell at high price in low volume (based on a short-term effort to reduce losses), or will they see the North American market as a means to increase global scale and reduce costs (leading to profitability down the road). Range and charge anxiety is being addressed by infrastructure providers and a range of automakers, with new products seeking to address consumer desires.

This webinar will focus on the following key topics:

• Current sales and forecast to 2030
• How the termination of federal incentives and regulations will affect the market
• How various automakers are reacting in the North American market
• Developments in infrastructure and the potential impact on the market
• How evolving battery technology and improved features can lower cost and influence demand

Presenter
Alan Baum – Principal, Baum & Associates

Alan Baum formed Baum & Associates in August 2009. The company produces a detailed sales forecast, market analysis, and product life cycle for the range of electrified vehicles and provides monthly sales results for these vehicles. Baum analyzes the impact of alternative fuel vehicles as well as advanced technologies in internal combustion engines that provide improved fuel economy. He consults with suppliers, the financial community, government agencies, and non-governmental organizations. Since the 1980s, Baum has produced an automotive production forecast with detailed analysis of the automotive market.

PlugVolt is a proud sponsor of this event.

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