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Finding Your Place as the Industry Doubles Down on Electrified Vehicles
Sales are moving forward, primarily due to the Tesla Model 3. A raft of new vehicles is arriving in 2019. Besides the plug-ins and battery electrics, hybrids (including 48V and stop/start micro hybrids) are coming.
Is it a response to regulatory policy? Yes. Is regulatory policy unclear? Yes. Are some companies leaders and others laggards? Yes. Is the supply base critical to product development? Yes. Automakers are setting their own positions as they try to understand the threats and opportunities in their key global markets, even as the regulatory situation becomes more muddled.
This webinar will focus on the following key topics:
• Current Sales Trends Regarding EVs and Hybrids
• EPA/NHTSA vs. The Automakers!?
• California, EU, and China March Forward
• Strategies in Near-, Medium-, and Long-Term for Supplier and Automaker
Presenter
Alan Baum – Principal, Baum & Associates
Alan Baum formed Baum & Associates in August 2009. The company produces a detailed sales forecast and product life cycle for hybrid and electric vehicles. Baum has experience analyzing the impact of alternative fuel vehicles as well as advanced technologies in internal combustion engines that provide improved fuel economy. Since the 1980s, Baum has produced an automotive production forecast and detailed analysis of the automotive market. He has experience in the area of fuel economy and emissions regulation, the impact of fuel prices, & the market for hybrid and electric vehicles.
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Electric Vehicle and Hybrid Sales and Market Prospects Through 2020 – It’s Not What “They” Say
Some industry observers have proclaimed that the electric vehicle market in the U.S. is failing. While overall sales have declined somewhat in recent months, this view is simplistic and short-sighted. A number of key products are at the end of their life cycle, with new versions on the way, and a variety of all-new products are coming. Strength in trucks and crossovers currently works against sales of these vehicles, but that will also change going forward.
The increase in product offerings is led by a number of factors including consumer interest, regulatory requirements and government incentives in the U.S. and elsewhere, technology and cost improvements, and an interest by various automakers in making a corporate statement.
The role of dealers has been a problem that has received little attention. There are methods to address this issue, but they are often not utilized.
This webinar will focus on the following key topics:
• Current Issues Affecting Sales
• Product Actions and Sales Forecast by Vehicle Type – Micro Hybrids, Mild Hybrids, Regular Hybrids, Plug In Hybrids, Battery Electrics, and Fuel Cells
• Key Trends by Vehicle Type – Now & Going Forward
• Importance of Regulatory Policy Including California Zero Emission Vehicle Rules and EPA/NHTSA Midterm Review
• Various Automakers Have Very Different Strategies to Electrification
Presenter
Alan Baum – Principal, Baum & Associates
Alan Baum formed Baum & Associates in August 2009. He has a long record of analyzing the impact of alternative fuel vehicles as well as advanced technologies in internal combustion engines that provide improved fuel economy. Alan has been a contributor to a number of studies in this area including “Driving Growth: How Clean Cars and Climate Policy Can Create Jobs” and other projects analyzing the impact of fuel saving technologies on the auto industry. Since the 1980s, Alan has produced a detailed automotive production forecast and provided analysis of the automotive and medium- & heavy-duty truck markets.
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A Raft of EVs and Hybrids are Coming – Will the Buyers Follow?
Current sales trends for hybrid and electric vehicles will be detailed as will the effect of public policy on these vehicles. California is moving forward even as the US EPA and NHTSA pull back, with states aligning with California that represent 40% of total US sales.
There is a plethora of new products coming from a variety of automakers, with certain automakers taking their own unique approaches, which will of course differentially affect suppliers and consumers. While China may be “ground zero” for product introductions and sales, the US will see a significant number of new products, particularly if we include vehicles that are “electrified” (as opposed to fully electric vehicles).
Changes in technology affecting the cost and therefore the price to consumers will be discussed.
This webinar will focus on the following key topics:
• Current Sales Trends Regarding EVs and Hybrids
• Current Status of the EPA/NHTSA Midterm Review
• Current Status of CA Regulatory Intentions Regarding Fuel Economy and Zero Emission Vehicles
• Automaker EV Plans Through 2025
• Other Factors Affecting EV and Hybrid Sales in this Period
Presenter
Alan Baum – Principal, Baum & Associates
Alan Baum formed Baum & Associates in August 2009. The company produces a detailed sales forecast and product life cycle for hybrid and electric vehicles. Baum has experience analyzing the impact of alternative fuel vehicles as well as advanced technologies in internal combustion engines that provide improved fuel economy. Since the 1980s, Baum has produced an automotive production forecast and detailed analysis of the automotive market. He has experience in the area of fuel economy and emissions regulation, the impact of fuel prices, & the market for hybrid and electric vehicles.
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Battery Ageing – How Modeling is Used to Predict Battery Life
Battery modeling and simulation makes it possible to analyze multiple operating conditions and design parameters for batteries and other electrochemical systems and processes. By developing mathematical models you can begin to understand the interaction of electrochemical and chemical processes in the battery and how these processes affect the performance and life of the battery.
In this presentation, we will take a look at the benefits of modeling and simulation in the design, selection, and operation of a lithium-ion battery. We will especially take a look at how modeling can be used together with testing. These results provide manufacturers and application experts with the data to not only predict battery life but to analyze the implications of design parameters and operating conditions to better understand the limitation of the battery.
This webinar will focus on the following key topics:
• Benefits of modeling and simulations in the design, selection, and operation of a lithium-ion battery
• Implications of design parameters and operating conditions with respect to experimental observations of battery performance, aging, and battery safety
• How battery modeling can be used together with testing
Presenter
Tom O’Hara – Global Business Manager, Intertek
Tom O’Hara is the global business manager / advisory services for Intertek’s energy storage programs. Aside from his consulting role, Tom supports U.S. and European marketing and sales efforts and APAC CTIA certification efforts. As a 30-year veteran of the battery technology field, Tom has worked in Energizer Battery’s R&D sector and consulted with several start-up battery companies. He is also the co-inventor of the world’s first successful mercury-free zinc air button cell and holds seven U.S. patents. He obtained both a B.S. and M.S. in chemistry from Wake Forest University in North Carolina.
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